Oscar Trelles

Relaunched: Macromedia Flash Advertising Alliance.

From their homepage: The Macromedia Flash Advertising Alliance is pleased to launch a new web site dedicated to the online advertising community. Discuss what’s happening in the online advertising world with peers from the agency, technology and publishing communities.
It seems like the cries for better uses of Flash in the Advertising industry are making its way to higher levels. I have never seen a previous version of the MFAA web site, so I can’t make any comparisons; however, the current site promises to become a valuable resource for all of us, directly or indirectly involved in the development of rich media advertising using Flash, though some of their case studies reinforce ‘bad’ practices…
Hopefully they will hear us more closelly in the future, and start promoting better, less intrusive approaches to online marketing. Here is where to start: MFFA Forum.