Ordering Your Lunch from Amazon.com?

I don't know if this is already old news, but while browsing through Amazon.com during the weekend, I noticed they have this new section (apparently in beta) where you can order a variety of food items. For a moment I thought you would only find canned or bottled stuff, but to my surprise, you can also order meals.

There are other sections being tested at the moment, but Gourmet Food caught my attention almost instantly. I couldn't believe the huge selection they are offering, though I don't think I would wait 1-2 business days to get my lunch