Digital agencies can be very different from each other, which presents them with unique challenges in their specific specializations. However, they all have clients looking to increase revenues in uncertain market conditions, and underestimating their capacity to innovate can become a threat to the agency business model.
The mobile revolution, driven by the proliferation of smartphones and tablets, is having a profound impact on the way consumers interact with content. The TV screen is competing for attention with mobile devices in the living room, and enhancing the viewing experience will not be enough to keep consumers engaged. As screens converge, the challenge is designing experiences that can be initiated on one screen and carried over to any other. Understanding the journey from screen to screen, as well as the activities each device enables, is key to creating context-aware, personal messaging that helps brands establish relationships with consumers, relationships based on relevance instead of repetition.
You have probably already seen the latest video from Corning, but just in case: Now, forget about the materials and how long it would take to actually produce glass dashboards for cars (not to mention getting them past the NHTSA), but focus on the interactions between the devices themselves. Most of them are technically achievable [...]